Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between...

One of the toughest things about being a freelancer or solopreneur is the need to constantly operate outside your comfort zone. Between defining what makes you stand out from the crowd, identifying who your ideal...

Learn how to reach your ideal customer with Google Ads' new audience types for Search ads. Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements...

With more than 3 billion global social media users in 2018, businesses can't afford to ignore the opportunity to build an audience online. Regardless of the growth in users, few have achieved as much success on...

So, you've spent some time building your e-commerce brand. You're making a handful of sales each month, but it's not taking off the way you hoped it would. You do a little digging into your analytics and you learn...

Your brand is the face, the portrayed personality of your business, and a good brand is something that the consumer will connect with on an emotional level which will help your business become more visible and grow....

Paid advertising and search engine optimization (SEO) can be useful for getting your brand in front of your target audience. But if you want to convince people to give your brand a try, you need to gain their trust....

Before the term of ‘user-friendly’ came into use, website developers didn’t really have a way for describing well-designed websites that did an excellent job in terms of engaging visitors and turning them into...

GDPR Compliance in UX Design? Every company is taking steps forward to becoming compliant with EU General Data Protection Regulation (GDPR) law. But, only a few of them are pondering about the user experience (UX)...

I'm a big fan of Instagram, and I use it for a couple of my businesses, but it can be confusing when you're starting out. I personally love using Instagram; it's a fun way to connect with my following and share...

Keep people on your website for longer with these tips! When planning and creating a website, the most important thing to keep in mind is what your visitors will want to see and how to make them fall in love...

Writing a one page business plan (instead of a hundred-page, in-depth business plan no one will ever read) has become a popular and efficient way to get your small business moving in the right direction. This...

Chatbots, personalization, international sales and better protection against fraud are all helping you to sell more. Give thanks. Recent data released by the U.S. Census Bureau shows impressive growth for the...

Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts...