Latest Logo Design Trends of Year 2014
Logo designing is one area of design that appears to be easiest of all but is one of the most daunting and difficult task. Designing a logo asks the designer to pull up the socks and put in the best besides making the smart selection of elements that together form a logo design. Its quite a challenging job to create a logo that that is attention grabbing and leaves an impression on the viewer’s mind.
The struggle is to give shape to the ideas to gel with the brand identity thereby giving it a good shelf-life. There are many things that need to be kept in mind while designing a logo like it should’t appear to be old-fashioned, careful selection of colors, fonts and should appeal the viewer so much so that the aim for which it is made is achieved.
What should be done on the designer’s part to make sure that the entire effort doesn’t go down the drain? I suggest follow the trends. Yes you hear it right! I am talking about the latest logo design trends that will help you make the effort in the right direction knowing what the people of today’s world love to see and what are their expectations. Like in 2014 the flat design trend is quite the in thing. Another one is being responsive as the number of mobile users is booming at a very high scale.
To help guide you through, we’ve rounded up the latest logo design trends of year 2014. We suggest you not to just blindly follow them but be aware of the as these will help you strike a perfect balance to create an impactful logo design.
1. Hand-drawn Type
Hand drawn type is used in print designing, illustration and logo designing too as it makes designs appear visually stunning. It was the trend long back, is the current trend too that is much appreciated.
2. Letter Stacks
Stacking the letters the correct way works in favor. These are seldom lower case instead upper case appears to be good as these have the parity that allows designers to arrange them like building blocks.
4. Dazzle
Dazzle is a logo design trend that was introduced centuries ago and has become the latest trend. It is reproduced digitally; there are hairline strokes of the letterform that make it look appealing.
5. Pompons
Pompons is a series of line segments with a central pivot point. Out of these, some have a random nature to the grouping and others are organized properly and radiate with great regularity. These are being used in logo designing these days.
6. States
Using single color without gradients, a simple yet symbolic shape, text that is short and to the point all together help in designing a cool logo.
7. Links
More and more designers are opting for links in logo designing using a series of straight and quarter-round transparent links.
8. Knit
Weaving is the ability to take fine threads and arranging the same in an overlapping sequence to form a surface of substantial strength.
9. Mono Crest
Mono Crest is the non-scalable single line weight that icon designers are using for the simplicity, lightness, crests without tonality or color that make logos appear strikingly beautiful.
10. Flat Facets
Facet Fields, Crystals, Type Facets and Flat Facets were introduced to create three dimensional series of intersecting planes. Shifting gradients or transparency have helped in defining the volume for the viewer.
11. Hexagons
Hexagon is the universal building block of shapes that lets design various logos aiming at corner of a perfect cube. D esigners now a days have been adopting hexagons to give shape to their ideas.
12. Geo Wires
Geo Wires appear to be like gem cutters instruction manual where facets and mono line trends first intersect by mapping out the cleavage of a rare substance. These are created in black and white to let logos take their volume and form from scribing the edges of an invisible host.
To sum up, whether you need a logo for a new business you’re launching or are thinking about redesigning the logo of your existing business, giving shape to your ideas, ensuring that logo design gels well with the brand identity is of utmost importance.
Source: theneodesign.com
