10 Sexy Ways to Integrate Social Media With Your E-Commerce Website
Social media is often regarded as one of the best ways to attract visitors and to grow the audience of a website or blogging. Social media and blogging work very well together, but typically social media and e-commerce do not complement each other as well. Getting users to share products that are for sale is much more of a challenge than getting blog readers to share an interesting post with their friends and followers.
However, that doesn’t mean that if you run an e-commerce site you should just give up on using social media to grow your business. In fact, there are a number of ways that e-commerce sites can integrate with social media, and the more integrated you are, the better your chances will be for getting exposure through social media.
In this article we’ll look at 10 different ways that e-commerce sites can integrate with social media.
1. Allow Social Logins
One basic thing that you can do to integrate with social media is to allow visitors and customers to login to your site using their social networking profiles. This may seem like a minor issue, but many visitors will prefer not being forced into creating a separate account at your site, and logging in becomes much easier for them. You can also benefit because if they are logged in to their favorite social network while they are on your site, that is one less step they would need to take if they want to share one of your products with their friends and followers.
2. Add Social Photos
One unique way that you can leverage social media to boost your sales is to allows visitors to share and post photos. This is especially useful for certain types of industries, like clothing and fashion. You can integrate photos from Instagram or other social networks in order to get your users involved socially.
3. Encourage Social Sharing
Although social sharing isn’t as common on product pages as it is on blog posts, it still can have a purpose for e-commerce websites. When your visitors and customers share your product pages through their social media profiles it not only gives you exposure to a new audience, but they are also essentially giving your products their endorsement.
4. Share/Promote Your Products
While it is great to have customers and visitors sharing your products through social media, it’s also important that you are sharing your products through your own company social profiles. Building a strong, loyal following on major social networks can have a big impact on sales.
5. Attract Fans and Followers
In order to maximize your impact with social media you will need to attract new fans and followers to your social profiles. You don’t need to focus on every social network, there are simply too many. But focus on the major ones, especially those that are popular with your target audience. For example, if your site sells crafts you will want to be active at Pinterest and work to build your following there.
6. F-Commerce
F-Commerce is e-commerce on Facebook. With Facebook having such a massive user base, and with many companies and brands having large followings on Facebook, selling from your Facebook page can be well worth the effort. There are ways to set up F-Commerce with many different e-commerce platforms.
7. Social Reviews and Testimonials
One of the best ways to leverage social media is to integrate social reviews and testimonials into your site. Reviews and testimonials are powerful for any e-commerce site, but when social networks are integrated it can become even more powerful. Having friends and followers of your customers seeing a positive review or a testimonial is a great endorsement that can lead to more sales.
8. Embed Your Latest Tweets
It’s a rather simple thing, but embedding recent tweets somewhere on your site can help to increase the exposure of your Twitter profile and help you to attract more followers. Having more followers obviously means more eyeballs on your tweets in the future, which could lead to more sales of your products.
9. Facebook Ads
One of the best ways for many e-commerce sites to increase sales is to advertise on Facebook. Facebook offers several different advertising options, and there are all kinds of tools and resources that can help you to manage ads on Facebook. If you’re looking to learn more about how to set up an effective Facebook ad campaign.
10. Contests and Promotions
The last option that we’ll look at in this article is to run contests and promotions. These contests and promotions can be promoted through your social media profiles, and sometimes heavily integrated with specific social media sites. The result can be a viral effect that generates a lot of buzz and new fans/followers. Of course, the results of the contest or promotion will vary, but generally the better prize that you can offer, the better your results will be. A contest with an amazing prize is much more likely to entice people to participate, and it will also be shared more often.
Source: vandelaydesign.com
