How Your Responsive Website Design Can Optimize Your SEO Efforts
The importance of a responsive website is well-understood today for optimizing the performance of a website on search engines. A responsive website design can significantly enhance the SEO and can make it more visible on the web. A responsive website can be accessed by users of a wide variety of computing and mobile devices, since it makes a website more adaptive to devices with different screen sizes.
More importantly, with the ever-increasing growth of the mobile internet users, responsive web design is becoming more relevant to the search engine optimization.
How responsive website design is aiding to the SEO?
Responsive website design has emerged as the basic need for the digital marketers who want to reach different audience bases, carrying a wide variety of devices. There are certain elements of responsive web designing that are making it more beneficial to the SEO. These are:
- Fast loading web pages, irrespective of platforms and devices
- Better navigation for viewer engagement
- Search friendly features to drive more traffic
- Targeted traffic for the lead generation
- Conversion of leads for real business
- Management of SEO campaigns for both desktop and mobile devices
- Optimizing site’s performance for search engines to crawl the content
Adopting responsive website design as an SEO strategy
The advantageous features of the responsive website design can be adopted for creating an SEO strategy and optimize the performance of a website. Google often prefers responsive web designing and webmasters often witness their search engine ranking heading upward because of their responsive web design. It is due to the responsive website design that search engines make a single CSS query, no matter how many different devices are trying to access your website via a particular HTML platform.
The SEO benefits that the responsive website design can bring in:
- Better Social Media Engagement: A responsive website design offers an engaging experience to a website’s visitors. Visitors with diverse interests can find different elements and features to get engaged and share those elements on their social media pages.
- Link Building: With a responsive website design, you can avoid link dilution and can create a better link profile. It allows your links to flow in a natural manner and your backlinks will bring in more traffic and reputation as well. It will also optimize your link building efforts and will bring you better SEO results.
- Digital Marketing Benefits: Since a responsive website design can prove helpful in engaging your audience, it will help you deliver the digital marketing message to your audience. It will bring you the combined power of SEO and digital marketing.
So, what you should achieve a responsive website design for SEO benefits:
- Choosing text size, color and buttons etc that could be convenient for users of devices of different screen sizes
- Using images, content etc that can offer better mobile viewing with a faster loading time
- Better navigation, irrespective of the screen size
- The functional features should not create an issue for users on different platforms
With a responsive website design, you can engage your visitors and can deliver them the message in order to expand your business. It can bring you several types of SEO benefits by making your website more popular among the visitors and allowing them to share about you on social media platforms.
Source: bestdesigntuts.com
